Customer Story - Seva brands (dunkin')
"Workstream - the ultimate solution to all hiring inefficiencies"
- Jaya Vargheese, Operations Director of Seva Brands
200%
Time saved on hiring
300
Over applications received
90%
Reduction of no-show rates
About Seva Brands
Seva Brands franchises for Dunkin' and Baskin Robbin's and are currently in 28 locations. Seva Brands is committed to serving generations of customers the products that they have enjoyed over 50 years.

Headquarters: Chicago, Illinois

Industry: Food & Beverages, Franchise
Founded in 1950, Dunkin' consistently aims to caters to all needs of their customers - from chefs who create exciting new flavors, to crew members who know exactly how customers want their drink to be. Their products mainly consist of donuts, bagels, other baked goods and a variety of hot and iced beverages.

With nearly 12,000 locations in 36 countries, Dunkin' is one of the largest coffee and baked goods chains in the world in which their products include donuts, bagels, other baked goods and a variety of hot and iced beverages.
However, the largest pain point lies in which applicants fail to turn up at their scheduled interview slot - in fact, Dunkin' faces a 70% no-show rate.
Business Challenge
One of the problems that Dunkin' face today is sourcing for hourly workers. Hiring of hourly workers can be highly competitive as any delay in response time to applicants could result in the applicants accepting another hourly job at a different company. Even when volumes of applicants rolls in, not all the applicants are qualified and trained for the job requirements.

However, the largest pain point lies in which applicants failed to turn up at their scheduled interview slot - in fact, Dunkin' faces a 70% no-show rate. This resulted in wasted time and manpower spent waiting on these applicants.

With that, Dunkin' sought for a solution that could address all their challenges at once. After adopting Workstream, they managed to save 200% of their time spent on hiring. In just 3 months, they have received over 300 applications. Moreover, their no-show rate reduced significantly by 90%.
Features Used
Streamlined HR process
Workstream helps streamline to entire HR process through the integration of multiple job portals into a single dashboard. This allows for Dunkin' to easily reach out to more potential applicants at once without having to track each portal individually.
Smart Screening
With the smart screening function, Dunkin' is able to set a customized screening metrics that helps filter through the list of applicants so that only the most qualified applicants would be presented to Dunkin'.
Automated SMS
Workstream provides ease of communication through text-messaging for both employers and applicants. As such, applicants are more inclined to inform Dunkin' when they could no longer make it for interviews due to the ease of cancelling, and hence, giving Dunkin' more time to focus on other areas of the business.
"Workstream - the ultimate solution to all hiring inefficiencies"

Jaya Vargheese
Operations Director of Seva Brands
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